Digital Marketing / Marketing and advertising / Online Marketing are among the most used terms of the profession today. However, it is sadly just a couple of jargon for most of those who hear it and use it to convey their mind. What exactly is digital marketing and what part of it critical for today’s business customer? We’re here to break it down for you in the simplest words possible.
Online Marketing is simply marketing of your merchandise onto digital platforms so as maintain onto your loyal consumers as well as increase your reach to new potential target audience quickly.
That is one. That is what Online marketing is definitely. There are some further questions need attention to solve your confusion; such as:
Is digital marketing the same as social media online marketing?
The answer is absolutely. Digital / Internet marketing is really a wider concept along with social media marketing in the sense that, all social networking platforms are available digitally i.e. over the internet. However, there are other platforms that come under digital marketing with the exception social media traffic generation.
What are the concepts and platforms of digital endorsing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of the product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a associated with developing your website’s content in wherein allows the search engine’s algorithm to crawl and test your website efficiently. This is often a way to get higher rankings previously search results inside the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every web marketer as it aids you stand out one of several sea of websites we see today.
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on social platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it in order to products that have a B2C segment.
There is a straightforward concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple times. It can be seen as following on from the consumer on various platforms, websites and showing your personalized ad copy these so as support keep reminding them relating to visit to managing costs.
This also enables us to run on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.
However, for a huge digital / Web marketing experience, a campaign needs to be developed using all the above mentioned channels.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771